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Podcast: Unknown to Known presented by (ON CAM) Ready
Episode: Fox News to Firm Founder: Proven Strategies for Media Wins
Description: How do experts, founders, and entrepreneurs actually earn media coverage — and what separates a great pitch from one that gets ignored?In this episode of Unknown to Known (ON CAM), TV news veteran Jamie Maglietta sits down with PR expert, NYU professor, and author Annie Pace Scranton, founder of Pace Public Relations.Annie brings decades of experience helping brands and professionals earn meaningful press — and breaks down exactly how earned media works today. Drawing from her book, The Guide to Earned Media, she shares practical strategies for pitching journalists, building thought leadership, and using social medi...