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Podcast: Read & Repeat
Episode: EP61 David Ogilvy's Unpublished Memos
Description: This episode will cap off our month-long deep dive into the mind of David Ogilvy. We'll explore how he used internal memos to ingrain his powerful ideas onto his team, such as becoming a company of giants and the teaching hospital of the advertising world. Ogilvy also shows us his playbook for excellence in any domain, which involves studying the precedents, doing the work, and relentlessly editing until your craft is perfect. Whether you are an ad man or not, this episode will be packed with insights for you. As Ogilvy says, it'll appeal to those of you who've "...