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Podcast: Remarkable Results Radio Podcast
Episode: Psychology of Refusal to Evolve with Bryan Pollock [E107] - Diagnosing the Aftermarket A to Z
Description: "We're going to talk about loss aversion, which risk aversion is essentially you don't want to risk anything, right? You don't like uncertainty, and you're willing to lose out big due to uncertainty and miscalculation. Loss aversion is when human beings really are essentially wired to dislike the loss of anything more than they like the gain of anything. It's more painful to lose something than gain it in the first place.""The tech's been working there for like a decade, so they have ten years invested. And their sunk cost fallacy is I have all this time invested here...