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Podcast: The Glossy Podcast
Episode: HervĂ© LĂ©ger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with âproduct, price and PRâ
Description: For HervĂ© LĂ©ger, the early aughts â and its big celeb-driven PR moments â are back.  âI wanted to be back in Us Magazine,â said Melissa LeFere-Cobb, division head of HervĂ© LĂ©ger, while discussing her plans to reignite the brand on the Glossy Podcast. She was referencing HervĂ© LĂ©gerâs original heyday, when the brandâs signature bandage dresses were a style staple for every âitâ girl from Paris Hilton to Britney Spears. In 2021, three years after stepping into her role and getting the brandâs new products into the hands of stylist Law Roach and others with fashion influen...