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Podcast: How Success Happens
Episode: Mike Cessario, CEO and Co-Founder of Liquid Death, on Turning a Passion Into a Business
Description: Mike Cessario is the CEO and Co-Founder of Liquid Death, a forward thinking canned water start-up with the branding and flare of an energy drink. Pulling from his marketing and creative directing experiences, Mike turned his passion for health into a $700 million business. In just a short amount of time, he’s built the fastest growing water brand in the country, collaborating with celebrities such as Tony Hawk, Travis Barker, and Steve O.