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Podcast: Building Better CMOs and Marketing Leaders
Episode: Rebecca Messina, Former Global CMO of Uber: Value Creation Mindset
Description: Full transcriptOne of the three core principles of successful marketing operations, says McKinsey & Co senior advisor Rebecca Messina, is articulating and keeping to a clear mission. Sometimes, companies already have one, but "engagement in the mission is low." Other times, business leaders may think they have a mission, but it's wildly inconsistent across the organization. Formulating a proper answer to the mission question means asking some fundamental questions."It's based on the bigger question, which is where in the value equation are you?," says Rebecca, the former global CMO of Uber and longtime marketing...