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Podcast: The CMO Podcast
Episode: Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself
Description: Jim's guest on The CMO Podcast this week is Kelly Lohr, the Chief Marketing Officer for Orangetheory Fitness, the leading heart-rate-based workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Orangetheory’s history begins in Fort Lauderdale, Florida, where founder Ellen Latham opening the first studio in 2010. Now more than a decade later, Orangetheory has expanded to 1500 studios throughout the US and 24 countries, with over one million members, and surpassing $1 billion in sales.Kelly first discovered Orangetheory as a member herself, before joining the team in 2022. She brought her 20 ye...