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Podcast: HBR On Strategy
Episode: Why Every Leader Needs āAesthetic Intelligence"
Description: Do you have good AI? Thatās āaesthetic intelligenceā ā not artificial intelligence.
Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that great leaders need to develop āaesthetic intelligenceā to stand out among competitors. They need to understand how their products or services can āelicit true delight.ā
āWhen you look at the research, the vast majority of reasons that anyone will buy one product over another is based on how that product or service makes the person feel,ā she tells IdeaCast host Alison Beard.
In this episode, youāll learn from companie...