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Podcast: IMDaily - Innovate Marketing Daily
Episode: OnPath Testing Launches Rebrand Inspired by Ancient Geometry and Mid-Century Art
Description: OnPath Testing Launches Rebrand Inspired by Ancient Geometry and Mid-Century Art."The company was ready for a fresh visual identity that accurately reflects our innovative approach to testing and QA in software development life cycles [SDLCs]," said OP CEO and Founder Brian Borg. "Our prior branding was somewhat forgettable, and didn't convey our unique approach," he added."We wanted a sophisticated design that evokes the journey of a software development project in abstract ways. But we also wanted the imagery to suggest collaboration and cooperation—key elements of OnPath's brand DNA," said OP COO Lon Botta