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Podcast: The Revenue-Driven CMO
Episode: Prioritizing Product-Market Fit with Tom Bianchi, SVP of Product & Solutions Marketing at Acquia
Description: Today’s guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom Bianchi is the SVP of Product & Solutions Marketing at Acquia. Tom and Host Chris Mechanic explore the importance of product-market fit in the success of marketing campaigns, why larger companies must pursue a solution-market fit, and which companies have nailed their product-market fit. Takeaways: Understanding product-market fit is...