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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: What Bold Strategies are Being Dished Out at Daring Foods w/ Lorraine Schwartz
Description: In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surrounding CPG marketing.
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Show Notes:
(01:00) - Who is Lorraine?
(03:20) - Leadership
(05:37) - Shoppable social
(08:04) - Daring differentiator
(11:30) - Measuring success
(17:05) - Feedback loops
(20:25) - Critical partnerships
(25:02) - New Daring offerings
(27:48) - Social com...