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Podcast: Let's Talk Loyalty
Episode: #78: Yes Rewards from ENOC - Fuel, Food & Convenience Loyalty in UAE
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. In late 2020, Dubai enjoyed the launch of its newest loyalty programme in the fuel, food and convenience retail space.Yes Rewards is a programme designed to drive customer lifetime value by incentivising cross-sell across its extensive portfolio of brands.Despite the unique challenges of the pandemic, Suryaveer Singh successfully launched the Yes Rewards programme and in this interview, he shares the challenges, solutions and intention behind the programme...