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Podcast: Musings on Marketing
Episode: Destination Marketing: Uncovering a Marketing Strategy for Baltimore with Trish McClean
Description: In this episode, Sabrina sits down with Trish McClean, Chief Marketing Officer of Visit Baltimore, the official destination marketing agency for Baltimore. Discover Baltimore's approach to marketing itself as a one-of-a-kind tourist destination, uncover the city's strategy of highlighting its unique offerings, and learn how her team leverages digital channels in connecting with potential visitors. Trish also shares her insights into her most memorable campaign, the challenges she faces as a CMO in the destination marketing field, and her dedication to enhancing the lives of Baltimore's citizens through tourism.
Learn more about Visit Baltimore: https://baltimore.org/
Connect with Trish: h...