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Podcast: Alan Weiss's The Uncomfortable Truth®
Episode: Immediate Gratification
Description: • Gratification is pleasure
• Immediate means done at once
• Why do we seek this:
° To avoid delay in important matters personally/professionally. Evolutionary need for food, protection
° A fear of opportunity lost
° Impulsivity. Especially as we age. If not now, when?
° Intellectual curiosity.
° Poverty, desperation
° Boredom. Here’s a new shiny object.
° The alternative of long hard work (I can make money selling cars now, being an engineer would take six years.)
• The trouble is that it is often temporary. (The dog toy breaks.) Other people have the same thing. The novelty wears off.
• Often generates anti-social behavior—breaking into a line, theft.
• In the...