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Podcast: Alloy Personal Training Business
Episode: 11: Sales Series - Part 2
Description: In Part two of a four-part series revolving around sales, we are going to talk about client assessment. We’re essentially going to quantify movement.Our promise to customers is looking good - that's usually weight loss. The second one's feeling great. Now, feeling great, a lot of time, has to do with movement quality. We're going to talk about what we call the functional movement screen (FMS).Now, in case you’re not familiar with the FMS, it's pretty technical. It came out of professional athletics. There's a lot of really good data to back...