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Podcast: The Story
Episode: How ‘ugly’ Birkenstocks conquered fashion and feminism
Description: German shoemakers Birkenstock began trading on the New York Stock Exchange at a valuation of more than $8 billion last month, and the sandals are top of John Lewis’ must-have Christmas list this year. So how did this nearly 250-year-old company go from orthopaedic footwear to a cameo in the Barbie film? And how did the shoe woo the fashion industry?This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today: thetimes.co.uk/storiesofourtimes. Guest: Anna Murphy, Fashion Director, The Times. Host: Man...