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Podcast: App Marketing by App Masters
Episode: A/B Testing to Increase App Downloads
Description: A/B testing your app store listing is an important strategy to growing your organic downloads. Â
This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more. Â
Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics. Â
Topics Covered:
02:14 A/B testing on the app storesÂ
03:27 What elements should we test first?Â
04:43 A/B Testing App Icons Increase Downloads by 20% Â
16:22 CBT Good App AuditÂ
17:14 What’s more important for screenshots - the messaging or the graph...