Want to create an interactive transcript for this episode?
Podcast: EM Weekly Podcast
Episode: EP. 41 Communicating to the Masses Lessons From a Spy
Description: Pete Turner guides organizations in developing and implementing content-based marketing strategies. These strategies are achieved by linking the tactical demands of the market with corporate goals/outcomes. The methods he employs were developed while advising US govt elements in conflict zones. Through hundreds of interviews with industry leaders, Pete come to realize, the same "Ground Truth" focused practices that worked in Afghanistan, Iraq, Bosnia etc. also apply repeatedly and reliably to goals and outcomes in corporate settings. In all cases, creating desired emotional responses within the target audience leads towards consistently advancing market dominance. Quality content and how it's presented, in...