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Podcast: The Brand Marketing Show
Episode: Master the Basics of Wholesale with Melinda Farley from Kollektive Distribution
Description: Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists? One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar? Having that duality of selling via eCommerce as well as wholesale is actually one of my favourite business models. And If you do a great job of your branding and marketing, you end up selling better via both channels without the need for discounting.  A...