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Podcast: Funnel Radio’s Behind the Mic
Episode: Why Marketers are the Builders of Wealth – Matt Heinz
Description:
“A lot of companies don’t think of marketing as builders of wealth,” says Matt Heinz. “Marketing done the right way can generate not just sales, not just revenue impact, but significant profit for the organization.”
In this fast-paced interview, Matt discusses how marketing acquires the mentality of being a profit center for the company. He touches on how marketing must foster a culture of revenue responsibility. He covers:
Why the leverage marketing has is enormous
Why marketing spends too much time on tactical measurement, not enough time thinking about revenue responsibility
Technology is not your stra...