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Podcast: Funnel Radio’s Behind the Mic
Episode: How to Manage Prospects in a New and Productive Way
Description:
In the chaos of the marketing and sales tech stack, it is easy for marketing management to be misled into thinking the prospect’s experience is taken care of by the CRM system, Marketing Automation and eventually salespeople, but this isn’t the case.
Author, sales guru, and lead generation professional Dan McDade, is our guest from Prospect-Experience and he discusses the over-looked field of prospect experience management. McDade says this failure is needlessly costing companies 10-20% of closed sales every month.
McDade has a history of knowledge in the sales lead management and l...