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Podcast: Funnel Radio’s Behind the Mic
Episode: CSO Insight Study Results are Troubling – Has the Canary Died Yet?
Description: CSO Insight Study Results are Troubling – Has the Canary Died Yet?
Seleste Lunsford, Chief Research Officer of CSO Insights discusses the startling results of their latest World-Class Sales Performance Study: All that Glitters is Not Gold, with Funnel Radio host Jim Obermayer.  Lunsford talks about how the respondents in the study reported increases in quota attainment and revenue last year, however, key metrics show a decrease in adherence to sales best practices from previous studies. The authors of the study state that there is possibly a misleading nature of sales effectiveness metrics collected from the nearly 1,000 sales orga...