Want to create an interactive transcript for this episode?
Podcast: Funnel Radio’s Behind the Mic
Episode: When No One in Your Company Agrees about the Definition of a Qualified Lead
Description: Â
It is easy for marketing management to be misled into thinking the prospect’s experience is taken care of by the CRM system, Marketing Automation and eventually salespeople, but this isn’t the case.Â
The more we automate the more we rely on software to do a job that needs a personal touch.Â
Author, sales guru, and lead generation professional Dan McDade, is our guest from Prospect-Experience and he discusses the over-looked field of prospect experience management. McDade says this failure is needlessly costing companies 10-20% of closed sales every month. This except is taken from his...