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Podcast: Funnel Radio’s Behind the Mic
Episode: Is There an ROI for Sale Enablement?
Description:
Ahh, the sweet promise of Sales Enablement. If only the right content could be created to support what salespeople really need to sell. If only sales training were more than product training. If only sales enablement enabled salespeople to be the best that they can be. If only the marketing and sales people could talk to each other to discuss sales enablement. If only sales enablement would benefit the prospect.
Our guest this week, the Chief Readiness Officer at Brainshark says all of this is not only possible but when solved it brings a ROI tha...