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Podcast: Marketing in the Wild
Episode: The Impact of Core Emotions in Marketing ft. Ericka Saurit
Description: Episode 112: In this episode, Julia explores the influence of core emotions in business with guest Erika, a former interior designer turned marketer. Erika discusses her transition, highlighting the undervalued role of interior designers and the need for compelling storytelling. They delve into the E3 Storytelling Framework, emphasizing emotions like belonging and purpose and cautioning against manipulation in branding.
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