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Podcast: Building A Better Brand®
Episode: Melissa Gonzalez: The Winning Role of Pop-up Shops in Brand Building, Retail + Digital Products
Description: Melissa Gonzalez is a pioneer in bringing the pop-up retail format to the mainstream. She is the founder and CEO of The Lion'esque Group, a firm of award winning retail strategists and pop up architects™ as well as a Principal and Shareholder in MG2, a global architecture firm.  Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution. Some of her impressive clients include brands s...