Want to create an interactive transcript for this episode?
Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: The Secret to Building a Successful Brand Story
Description: One of the biggest marketing tactics these days is to create a brand story.But how do you do that when you are selling basics, commodities - or something you can’t even touch or feel, like services?This week I’m joined by Chauncy Zalkin, an expert in building brand stories for companies ranging from fashion to SaaS software and real estate. Even when it seems like there isn’t a story to be found, Chauncy is able ask to the right questions and uncover that perfect brand story you did know existed...