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Podcast: The Content Cocktail Hour
Episode: Dumpster Fires and Distributing Content the ABM Way with Jillian MacNulty and Brad Beutler from Terminus
Description:
On this episode of the Three C Podcast, presented by Fathom, Brett interviews tagteam content marketers Brad and Jillian from Terminus Marketing. Brad and Jillian are making B2B Marketing fresh and exciting again. They discuss making viral content, strategies to distribute and reach the right audience, as well as the challenges of marketing to marketers. 0:00 Intro 5:45 Conversation with Jillian and Brad 10:25 Making B2B marketing fresh again 14:45 Creating viral content 24:14 The ideal customer persona 28:18 Distributing content 31:30 Terminus CEO 35:16 Advice to marketers 39:10 Outro Sign up to be...