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Podcast: The CU2.0 Podcast
Episode: CU 2.0 Podcast David Jones on Following the PESO Path to Prosperity at Credit Unions and Fintechs
Description: Send us Fan MailThe headline on the CUTimes article by David Jones tells you why you want to listen to this podcast: Invest in PESO to Build a World-Class Credit Union Marketing Strategy.Jones is an EVP at the William Mills Agency in Atlanta and their trade is public relations which, increasingly, follows a PESO model.What’s that?PESO is a formula crafted by ...