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Podcast: Becoming Preferred
Episode: Kate DiLeo – Stop Telling Stories and Start Having Conversations
Description: SEASON: 3 EPISODE: 9Episode Overview:Today’s digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects’ attention. We are equally inundated with messages that yell right back. All of this noise is in the name of storytelling.Stories don’t compel people to buy, conversations do. And to help us develop and implement a winning brand strategy is International best-selling author, speaker and coach, Kate DiLeo.Guest Bio: Kate Di...