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Podcast: New Books in Business, Management, and Marketing
Episode: The Superpowers of a Historian in the Business World
Description: Prolific historian, former IBM executive (and energetic impresario for "Applied History") Jim Cortada discusses his journey from being a freshly minted PhD in 1973 to various senior roles at the iconic tech company. Drawing on four decades of experience at IBM, Jim talks about how historians, with their research, analytic, and communication skills have tremendous value to offer to modern business organizations. What’s the historians’ superpower? According to Cortada, it’s being able to analyze thoroughly contexts of complex situations, helping senior leaders find solutions to delicate problems and being able to shape organizational culture and strategy. Jim makes the case...