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Podcast: Boys Club
Episode: Ep. 100: Interview - From Clarks to Costco with Phillip Jackson, co-founder of Future Commerce. Retail, brand and consumer behavior trends and forecasting.
Description: Deana sits down with Phillip Jackson, co-founder of Future Commerce to talk about their work. Themes covered include:Â The Evolution of Future Commerce: A look into how Future Commerce examines the blend of retail, technology, and consumer behavior and trends, The Future is Multiplayer: Phillip explains his thesis that the future of commerce is collaborative, driven by participatory culture and consumer creativity. Beyond Traditional Retail: Phillip discusses the phenomenon of 'soul delay' where brands lose their essence in the race for growth, and how this relates to consumer relationships. W...