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Podcast: The Revenue-Driven CMO
Episode: Rewiring Marketers’ Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane
Description: Today’s guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing great marketing, and how to cut down your copy to find the magic.  Takeaways: The minutiae within how customers behave and think matter immensely. Although it may not be easy, marketers need to train themselves to notice the fine det...