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Podcast: Breaking Through in Cybersecurity Marketing
Episode: 3 Types of Competitive Intelligence All Cybersecurity Marketers Should Know! Replay from CyberMarketingCon 2022
Description: Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis.Â
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Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel every marketer in cybersecurity should know about: Marketing, Business, and Technical. Additionally, learn which categories marketers are particularly well-suited to leading and which ones make better sense to collaborate on with other teams like product, customer success, or sales engineers.
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In this session:
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Cut through the competitive noise in cyber security!
Learn the right teams for the proper competitive resp...