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Podcast: Scratch: CMO Interviews
Episode: How Gymbox Delivers Massive Campaigns With Minimal Budgets
Description: In this episode of Scratch, Rory McEntee, Marketing Director of challenger fitness brand Gymbox, joins Eric for an engaging discussion on what it takes to cut through the noise as a marketer and have an outsized impact with your campaigns. Rory shares his passion for orchestrating unconventional campaigns that surprise audiences, taking risks that incumbents shy away from.With 20 years under their belt, Gymbox has built a reputation for experience-led classes and irreverent, cheeky marketing. Rory attributes their success to embracing budget constraints and thinking differently. He relies more on instinct than data, noting that the customer...