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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: How Does SMS Forge the Creator's Connection w/ Sarah Schmidt
Description: In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!
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Show Notes:
(01:08) - Sarah’s career background
(05:38) - Lessons learned
(07:15) - What is Subtext
(08:50) - Owning relationships
(11:30) - SMS metrics
(15:20) - Miley Cyrus example
(18:12) - Use cases
(20:50) - Tips for suc...