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Podcast: RealTrending
Episode: Keller Williams’ Michael Ward on shifting the pendulum on lead generation
Description: On today's episode of RealTrending, we feature Michael Ward, the director of Teamerage for Keller Williams. Ward talks through the teamerage model, Keller Williams’ investment in developing and attracting high transaction volume teams, and why he thinks more brands should be leveraging the team model. Michael discusses different ways to overcome difficult market conditions, including reducing the use of aggregators and utilizing AI tools to boost lead generation.Related to this episode:
Connect with Michael on LinkedIn
Keller Williams
HousingWire’s YouTube Channel
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