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Podcast: Let's Talk Loyalty
Episode: #455: Kik Textiles - Winner of the 2023 “Best Loyalty Launch” Award at the International Loyalty Awards in London.
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today we showcase another award-winning loyalty program – this time in Europe.Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries.Our guest is Sebastian Hense, Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs.Se...