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Podcast: Chasing Creativity with Kiran Manral
Episode: Creativity in Organisations: A Conversation with Deepali Naair, Group CMO of the CK Birla Group
Description: In this episode of Chasing Creativity, host Kiran Manral speaks with Deepali Naair, Group CMO of the CK Birla Group.
They discuss the role and importance of creativity in organisations and marketing. Nair shares insights about innovative ideas appealing to consumers, marketing creativity, fostering inclusivity, and coping with failure. She talks about the need for resilience and adaptability in the current state of global uncertainty.
Nair emphasises the importance of creating a safe space for team members to experiment and learn from mistakes. She concludes by highlighting how CMOs can drive creativity within organisations, by...