Want to create an interactive transcript for this episode?
Podcast: Digital Innovations in Oil and Gas with Geoffrey Cann
Episode: Meet The Digital Doubters Head On
Description: If you want to be a successful digital leader, you need to be able to sell your ideas to a reluctant oil and gas buyer. Selling is so innately human we don't even know when we're selling or being sold. Have you ever been to a restaurant and found yourself ordering something you would usually not ever have at home, like some decadent dessert? The end of the main meal arrives and the server kindly brings you a fresh menu already open to the dessert page. They innocently ask "can I tempt you with some freshly brewed c...