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Podcast: The PRovoke Media Podcast
Episode: How Communications Can Sustain Travel & Tourism (Ep. 213)
Description: Before the Covid-19 outbreak, the travel and tourism industry accounted for 10% of global GDP. Diana Marszalek is joined on the PRovoke podcast by Virginia Messina, managing director of the World Travel & Tourism Council, and Jennifer Risi, president of independent agency network The Sway Effect, to talk about various communications efforts that can keep the industry afloat when most travel is at a halt.