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Podcast: The PRovoke Media Podcast
Episode: Adam Ritchie on Invention in PR (Ep. 177)
Description: The founder of Boston-based independent brand communications agency Adam Ritchie Brand Direction joins the Echo Chamber to talk about "Invention in PR". He discusses how public relations can be used to invent new products and services with newsworthiness built into them from the start, such as the first rock album launched on cans of craft beer using Twitter.