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Podcast: The PRovoke Media Podcast
Episode: Larry Weber on how far tech PR has come (Ep. 164)
Description: Nearly 40 years ago, Racepoint Global founder Larry Weber launched a tech-focused PR agency before there even was such a thing. In those early days, The Weber Group (forbear of Weber Shandwick) was in the thick of launching emerging technologies — including something called the World Wide Web. Today, Weber remains steeped in the tech business, growing his expertise along with his firm, Racepoint, and the Massachusetts Innovation and Technology Exchange he founded, as well as authoring six books. He discusses the evolution and intricacies of tech-focused communications at a time when the business is under increased scrutiny.