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Podcast: The PRovoke Media Podcast
Episode: Burson Cohn & Wolfe (Ep. 109)
Description: Paul Holmes and Arun Sudhaman discuss the dramatic takeover of Burson-Marsteller by Cohn & Wolfe, exploring what it means for both firms, their leadership and the broader industry in general.
Show Notes:
'The Big Prize Is Revitalising Burson': PR Industry Responds To Blockbuster Merger
WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe