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Podcast: The PRovoke Media Podcast
Episode: Paul Holmes on PR in the post-truth era
Description: Holmes Report founder and CEO Paul Holmes joins the Echo Chamber to discuss the future of public relations in the so-called 'post-truth era'. Recent political campaigns — notably Brexit and Trump — have demonstrated that people are willing to suspend their disbelief when it comes to facts, particularly when it comes to more emotive issues. Indeed, as behavioural research demonstrates, presenting people with conflicting facts can serve to reinforce their views, rather than dispelling them, as the field of climate change science often shows us.
Holmes and Arun Sudhaman explore what this means for public relations practitioners that are charged with...