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Podcast: The PRovoke Media Podcast
Episode: Neil Backwith on agency profitability / Chad Latz on Cannes digital trends
Description: Agency veteran Neil Backwith, who now consults for a number of highly-regarded UK PR firms, talks to Arun Sudhaman about how firms can optimize their commercial performance, and why so many continue to find this difficult. Cohn & Wolfe digital innovation head Chad Latz also visits the show to talk about his key digital trends from Cannes and beyond.