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Podcast: The PRovoke Media Podcast
Episode: HP/FT and PR procurement with Sally Costerton
Description: Sally Costerton drops by the Echo Chamber to discuss HP's "mystifying" media spat with FT journalist Lucy Kellaway. In conversation with Arun Sudhaman, Costerton chews over the pros and cons of taking on big media from a PR perspective. Also discussed on the show — Pepsico's decision to eliminate marketing procurement, likened by Costerton as a "tour of Helmand", and the M&A fever gripping the PR industry.