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Podcast: The PRovoke Media Podcast
Episode: Can a brand be your best friend?
Description: The latest episode of the Echo Chamber podcast
looks at how changing family dynamics are forcing brands to rethink
their traditional marketing strategies. Zeno MD of global strategy and
insights Therese Caruso joins the show to discuss the group's 'Human
Project', a research study that explores how brands can become more like
people's "best friends".