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Podcast: The PRovoke Media Podcast
Episode: Superbowl marketing trends, US media cynicism and Obama's new digital strategy
Description: The Echo Chamber podcast
series, now in its third year, returns for 2015 with a new show that
features Cohn & Wolfe's Jim Joseph breaking down key marketing
lessons from the recent Superbowl.
While Joseph notes that Superbowl advertising in isolation is typically
ineffective, well-rounded digital strategies are helping marketers use
the sporting event to their advantage. He also points to the rise of
dads as a key marketing trend to watch in 2015.
Meanwhile, CCgroup MD Richard Fogg joins the show to explain why his UK
PR firm is attempting to help international marketers understand the US
m...