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Podcast: The Digital Deep Dive With Aaron Conant
Episode: China Market Entry Deep Dive
Description: Jacob Cooke is the Co-founder and CEO of WPIC Marketing + Technologies, a leading eCommerce and technology consultancy driving growth for global brands in China, Japan, and Southeast Asia. Under his leadership, the firm has built an expansive solution set in data analytics, eCommerce activations and store management, brand strategy, creative campaigns, merchandising, and more. Having lived in Beijing since 2003, Jacob frequently contributes to Bloomberg on eCommerce, retail, and technology trends in China. In this episode… As sales growth in the US declines, brands are launching in the China and APAC markets to drive additional sales. eC...